Marketing im Autogewerbe – Print, Social und Online 2.0″

When? Mittwoch, 4. Juni 2025, 12:15 – 13:00
Where? Online - log in with the link

Speakers: RA Volker Dohr (Impunix) und Dr. Marc Schwenninger
Free participation! Register now and secure your place!

Das erwartet Sie in 45 informativen Minuten:

Wer heute Kundinnen und Kunden gewinnen will, kommt an digitalen Marketingmassnahmen nicht vorbei. Doch gerade für kleinere und mittlere Unternehmen stellt sich schnell die Frage: Was ist noch erlaubt und was wird datenschutzrechtlich heikel? In unserem nächsten Impunix-Webinar nehmen wir Sie mit durch den Dschungel aus Einwilligung, berechtigtem Interesse und rechtlichen Grauzonen. Unsere Expert:innen zeigen auf, wie Sie Ihre Werbemassnahmen DSG-konform gestalten, ohne dabei an Wirkung einzubüssen.

Themen im Überblick:

– Wann ist telefonische oder elektronische Kontaktaufnahme zulässig?

– Einwilligung einholen oder reicht ein berechtigtes Interesse?

– Worauf muss ich bei Newslettern, Formularen & Co. achten?

– Was gilt wirklich bei Cookies, Tracking und Consent-Bannern?

– Wie kann ich meine Website rechtlich absichern und typische Abmahnrisiken vermeiden?

– Und wie werbe ich auf Social Media, ohne in die rechtliche Falle zu tappen?

Video surveillance - indoor and outdoor - what is permitted?
When? Wednesday, 7 May 2025, 12:15 - 13:00
Where? Online - log in with the link

Speakers: RA Volker Dohr (Impunix)
Free participation! Register now and secure your place!
About this webinar: This webinar will help you to categorise requests for information from a legal perspective and answer them with legal certainty.

What do I need to bear in mind for my video recordings to be authorised and usable?

According to the Swiss Data Protection Act (DSG) and the Labour Act (ArG), video surveillance is only permitted if it is proportionate, serves a clear purpose and is carried out transparently. Private individuals may only monitor their own property. Recordings in public spaces or of third parties violate personal rights and are not permitted. Surveillance in the workplace is also only permitted under strict conditions. Failure to inform the persons concerned may mean that the recordings are neither lawful nor usable. And may even be punishable under Art. 60 FADP. We will show you how to carry out video recordings correctly in terms of data protection and labour law.

Register now and find out how to master the data protection requirements with confidence!

As a give-away after the webinar, you will receive: 1. a checklist for compliant video surveillance for the most common scenarios (e.g. approval, rejection, extension of the processing deadline).

Secure your place now and stay on the safe side!

Next Impunix-Live, Webinar:

Wednesday 4 June 2025; "Marketing in the automotive industry - print, social and online 2.0" - The biggest violations of UWG, PBV, ENV, etc.

Speakers: RA Volker Dohr (Impunix), Micha Strässler (Impunix) and Thomas Grenacher (Büro für Erfrischung)

Cookie banners in Switzerland: What is really necessary?
On 22 January 2025, the Federal Data Protection and Information Commissioner (FDPIC) published guidelines on cookies - with parallels to EU regulations. But what does this actually mean for companies in Switzerland? How should the new guidelines be interpreted and what requirements now apply to cookie banners? In our webinar, we clarify the most important points and provide practical recommendations for implementation.

Speakers: Micha Strässler (impunix AG), Volker Dohr (impunix AG)

About this webinar: Have you received a request for information or deletion - and don't know exactly how to respond? In our webinar, we will show you step by step how you can process these requests in a legally compliant and efficient manner.

You will also receive a checklist for requests for information and cancellation and 2. sample responses for the most common scenarios (e.g. approval, rejection, extension of the processing deadline) below the video.

When? Wednesday, 5 February 2025, 12:15 - 13:00
Where? Online - log in with the link

Speakers: Volker Dohr (Impunix) and Tahir Pardhan (AGVS)
Free participation! Register now and secure your place!
About this webinar: This webinar will help you to understand why AI needs to be regulated in your company and what regulations you need to put in place.

Legitimate use of AI in the company
Principles, AI register - and notes and a guideline.

There are already various laws that regulate the use of AI in companies, for example the Data Protection Act, labour law and copyright law. Therefore, every company that uses AI must have rules for selecting and using the tools. In our webinar, we will discuss the most important aspects of the tools, current legislation and show you specifically what your company's guidelines should contain.

You will then receive a checklist for management and brief instructions for employees.

Secure your place now and stay on the safe side!

On 31 January 2025, a webinar was held on the topic "New data protection policy of Renault (FR)". Roman Rütsche and Stefanie Meierhofer from impunix AG explained the new data protection directive from Renault, which is now mandatory for businesses. Practical explanations were given and a clear presentation made it possible to show what measures need to be taken and where the corresponding provisions of the directive can be found in the RSSA licence holder's kit.

Aide à la mise en œuvre We propose the registration of the webinar, an information sheet (handout) summarising the directive of 37 pages in one page and an overview, including a list of obligations and general roles, in order to facilitate the implementation for traders. You will find them below the video.

On 14 January 2025, the webinar on "New data protection guidelines from Renault (DE)" took place. Stefanie Meierhofer and Volker Dohr from impunix AG explained Renault's new data protection guidelines, which are now also binding for retailers. It was explained in a practical way and a clear presentation was used to show what measures need to be taken and where the relevant requirements of the directive can be found in the RSSA dealer kit.

Implementation aid We offer the recording of the webinar, a leaflet (handout) summarising the 37-page directive on one page, and an overview including a checklist for the general obligations and roles to make implementation easier for retailers. You will find these linked below the video.

The topics covered in the overview have been labelled with chapters in the recording for easier navigation.

1. Data protection requirements at a glance
2. Overview of the documents relating to the Data Protection Act
3. Relevant specifications at a glance
4. Data protection requirements by law and by the importer
5. The Data Protection Act (DSG) on two pages!
6. Leaflet
7. Comprehensive checklist - for general duties and roles
8. Summary & Q&A

On 8 January 2025, the webinar on "How the cyber attack works - an ethical hacker" took place. In an exciting presentation, Björn Hering from netzsicher GmbH showed how vulnerabilities are exploited, what role technology and employees play in this and suggested strengthening employee awareness and the cyber resilience of companies.

Topics covered:

1. What is worth protecting in the company?
2. Ransomware
3. Development of cyberattacks in Switzerland
4. How do you hack an SME? - Search for vulnerabilities
5. How do you hack an SME? - Social engineering
6. Trojan
7. Awareness for employees

Speakers: Volker Dohr (Impunix) and Tahir Pardhan (AGVS)

About this webinar: Seven punishable provisions in the Data Protection Act - what is really important!

In December, as part of Impunix Live, we are offering a discussion on the criminal law obligations that companies and organisations must observe in order to avoid personal criminal proceedings with fines of up to CHF 250,000. The Data Protection Act contains 8 independent criminal offences, 7 of which are obligations of the company and one of which affects all employees if they disclose confidential personal data to unauthorised third parties:

1. Information security
2. Order processing agreements
3. International transfer
4. Data protection declarations
5. Automated individual decisions
6. Request for information
7. Non-compliance with an order of the FDPIC
8. Disclosure of secret personal data

The webinar on IT emergency management took place on 6 November 2024. Anil Özay (AGVS), Marita Essig (Digitalmaterial) and Micha Strässler (Impunix) dispelled myths in this context and showed decisive factors for IT security and how business continuity management (BCM) can be set up to ensure business continuity.

The Impunix Live Webinar on "Data protection in the workplace?" took place on 2 October 2024. Lawyer Volker Dohr and lawyer Michelle Rabia report on which specific data protection obligations employers must fulfil and what leeway there is. Discover how to find the balance between employer obligations and employee rights and stay on the safe side legally!

Find out whether and how you can implement data protection correctly in HR.

• General duty of care (Art. 328 OR)
• Personal data in the employment relationship, Art. 328b OR
• Photos, videos of employees
• Automated applicant selection
• Stricter data processing principles for employees
• Data subject rights of employees
• A little trade secret
• Monitoring of employees
• Internal investigations
• What applies after the employment relationship

On 4 September 2024, the Impunix Live webinar on "Correct advertising in the car trade" took place. In this webinar, Tahir Pardhan from the AGVS Legal Service reported on cases that concern the AGVS Legal Service. Volker Dohr and Marc Schwenninger lead through the topic, taking into account energy data and discounts, so that garages are not targeted by the trade police.

About this webinar: Advertising with vehicles is complex. Many garages receive warnings and penalty orders from the trade police or other groups. A number of standards must be observed in order to advertise correctly in the car trade. The "Impunix Live" webinar sheds light on how you can comply with the requirements of advertising law without risking fines and penalty orders:

• Price Disclosure Ordinance (PBV)
• Energy Ordinance (EnV)
• Consumer Credit Act (KKG)
• Act against Unfair Competition (UWG)
• Information on the energy label (VEE-PW)
• Road Traffic Act (SVG)
• Telecommunications Act (TCA)

What you will learn: Insight into advertising law specifically for online presences.
Risk management: Recognise common legal stumbling blocks on retailer websites and how you can avoid them.
Practical tools: Checklist for checking your website for compliance issues.
Interactive Q&A: Ask your questions directly to our experts and benefit from immediate answers and solutions.

Special offer: Participants receive exclusive access to a list.
We would like to hear you: Your opinion is important to us! Let us know via this Link to the survey to tell us which topics you would like to see covered in future webinars.

The Impunix Live webinar on "Information security - 10 immediate measures for garages" took place on 3 July 2024. In this webinar, Felix Wyss, President of Carrosserie Schweiz & CEO/VRP of Aarauer Carrosserie Werke, gave an impressive account of his experiences with a hacker attack in which data was encrypted and a ransom was demanded. In particular, he emphasised how important it is to take care of your own cyber security. Micha Strässler and Leo Krähenbühl also presented 10 immediate measures to increase cyber security.

Central topics and learning content:

• Cybersecurity is a top priority:

Just because you have a clean outsourcing contract with an IT service provider doesn't mean you should sit back and relax. Cyber security is a matter for the boss and must be managed independently.

• Prevention:

It is worth investing in prevention in order to be well prepared in the event of an incident.

• Emergency plan:

An emergency plan on paper with documentation and access points increases your own ability to act and reduces the recovery time.
Backup and recovery: The backup and, above all, the regularly tested recovery of data is the life insurance of an SME.

• Cyber insurance:

The financial damage is only part of the burden of a hacker attack, and cyber insurance can cover this part, but this alone is not enough.
Sensitisation and

• Training:

Most attacks start with a phishing e-mail. It is therefore important to regularly sensitise employees to IT security, for example with a phishing simulation in which employees' reactions can be tested in a secure environment.

• Regular updates:

Attackers look for easy targets, leave no unnecessary doors open and regularly update the systems.

On 5 June 2024, Impunix held a live webinar on the topic of "Identifying legal pitfalls with dealer & retailer websites". In this session, our experienced speakers, lawyer Dr Marc Schwenninger and lawyer Volker Dohr, shed light on key legal aspects that operators of brand and dealer websites should consider.

Central topics and learning content:

• Imprint:

The necessity of a correct imprint and the risks of incorrect information.
Copyright: Dealing with photos and images on the website, including the importance of image rights and licences.

• Legal provisions:

How general terms and conditions (GTC) must be legally compliant.

• Online trade:

Legal challenges and best practices for web shops.

• Data protection:

Important information on cookies and data protection guidelines.
Energy labelling: What needs to be considered when labelling energy efficiency on products.

• Customer ratings:

The legal pitfalls and responsibilities when publishing reviews.